It's a model for marketing that makes you feel like you aren't being marketed to at all.
People are constantly bombarded with advertising over kill. As anti-advertising defence shields get more and more sophisticated, brands are looking for new ways to genuinely engage people. We threw the baby out with the bath water to create a completely new approach to marketing in a post advertising generation.
We work with Clients to find what is authentic, relevant and without a hint of spin.
We then develop a creative strategy that disrupts thinking, moves emotions and causes action. We call it a "Movement", because it spreads spontaneously and naturally, rather than being forced on people.
Creating Movements is at the heart of everything we do and why we are called Fly.
That's not to say ad campaigns are slow,
expensive and only concerned about
awards... It's not.
DESIGN | BRAND STRATEGY | INTERNAL BRANDING
INTEGRATED CAMPAIGNS | EXPERIENTIAL | DIGITAL
PR | PRODUCT DESIGN | B2B | RETAIL